The Yuriage district in Natori City, Miyagi Prefecture, was devastated by the Great East Japan Earthquake and tsunami that occurred in March 2011. March is also a season of new starts and farewells in Japan, so this month is especially busy for a florist in a new commercial complex in the district. Customers included a teacher buying flowers for graduating students, residents mourning loved ones who died in the tsunami, and people adding a splash of color to their lives. For 3 days around the disaster's 11th anniversary, we asked customers what flowers mean to them.