Alex Polizzi heads to the West Midlands to answer an SOS from 60-year-old entrepreneur Stephen. His once-beloved family home, a 500-year-old farmhouse, is now a 10-bedroom hotel that is limping along at just 23 per cent occupancy, and he's struggling to understand why. Poor signage, no blinds in her room, and a lack of privacy are just some of the issues Alex addresses.