A mix of show clips, archival materials, and interviews with Greenwalt, McNamara, Pasdar, executive producer Stephen J. Cannell, and actors Lisa Blount and Lisa Zane. This documentary covers the development of the McNamara\/Greenwalt partnership as well as the origins of Profit, its path to the screen, shooting the “Pilot” and attached controversies, casting, character issues and the approaches taken by the actors, the use of voiceovers, inspirations and related concepts, storylines, stretching boundaries and censorship, reactions to the show and its legacy.