Welcome to Butler, Missouri, where the wheeling and dealing at Max Motors never stops. Owner Mark Muller is an old-fashioned businessman with an unorthodox style that always shocks and scares his baby brother, Chicago radio legend, Erich "Mancow" Muller, who's a partner in Max Motors. Despite Mancow's pleas to play it safe, Mark promises his staff he'll blow up a car "like in the movies" if they meet their monthly sales goal.