Beetlejuice wants to enter the First Neitherworld Beauty Pageant (the prize is a Ton O' Cash), but is turned down because he's a man. Determined to win the prize, BJ launches a ""Men Are Beautiful Too"" campaign, closely followed by a ""Disgusting Is Beautiful Too"" campaign. Finally, the pageant is opened to everybody. But if everybody is in the pageant, who's left to even watch it?