The whole world loves jeans. But they're also all too often thrown away. Kawahara Takuya upcycles this discarded denim combining different textures and fading to create stylish clothes with a unique sensibility that's seen them grow in popularity. His indispensable partner, Yamasawa Ryoji, buys used jeans from overseas by the ton. Both men are denim devotees who are dedicated to rescuing and reusing what was thrown out, making it cooler than cool again.