Based in Toyama Prefecture, on the Sea of Japan coast, Noguchi Tomohisa runs a unique business making sustainable leather from fish skin, a major waste product of the region's active fisheries. After a three-year development process working to ensure the material's strength and eliminate fishy odors, the firm's fish leather wallets and card cases are now stocked by high-end stores in Tokyo, and their attractive sheen is a welcome replacement for unsustainable exotic animal skins.