In Japan, blemishes and inconsistencies in size or shape see some 20-30% of vegetables rejected as unfit for sale. Keisuke Soda had an idea to spare producers the heartache of scrapping perfectly good crops: He buys such items at a fair price, and presses their pulp into colorful, paper thin-sheets which store well and can be used as you would dried seaweed. Learn how a product originally intended to help regional farmers is now taking off among vegans and mothers of young children alike.