In this comedic retelling, King Midas, the most miserly man alive, embarks on an advertising campaign to win the affection of his subjects. However, he imposes a mean tax on the people of his kingdom to fund his extravagant efforts. As Midas tries to buy popularity, his plan backfires spectacularly, leading to a series of humorous situations where the townsfolk cleverly outsmart him. The tale explores themes of greed and the folly of trying to win love through wealth.